James C. Anderson is the William L. Ford Distinguished Professor of Marketing and Wholesale Distribution at the Kellogg School of Management, Northwestern University, and a visiting research professor at the School of Business, Public Administration, and Technology, University of Twente, The Netherlands. As a leading business-to-business marketing expert, he has written several articles published in Harvard Business Review, including "Business Marketing: Understand What Customers Value" (November-December 1998), and "Customer Value Propositions in Business Markets (March 2006). He has co-authored the book, Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. He also has co-authored the leading textbook, Business Market Management: Understanding, Creating and Delivering Value, now in its third edition, published by Pearson Prentice Hall.
Jim has consulted and provided seminars for a number of companies in North America, South America, Europe, Asia, and Australia, such as American Express, ARCADIS, bioMerieux, Orkla, ExxonMobil, FEMSA Empaque, GE, International Paper, Johnson & Johnson, 3M, Microsoft, and PPG Industries. (More Information)
