Bob specializes in marketing information technology, database marketing, retailing, and pricing.His articles have appeared in the Journal of Marketing Research, Management Science, Marketing Science, Econometrica, Journal of Marketing, Journal of Direct Marketing, and other leading academic journals.His monograph, Assessing and Capturing the Soft Benefits of Scanning, has served as a guidepost for numerous retailers.He has co-authored the book, Sales Promotions (Prentice Hall, 1990), which is widely recognized as the most authoritative publication on promotions and The Marketing Information Revolution, (Harvard Business Press, January 1994).He has completed a five-part set of guides on Category Management, published in 1995-96 by the Food Marketing Institute and translated into Spanish and Japanese.In 2001 he co-authored the book Customer Equity (Harvard Business Press, 2001) and his most recent book is Database Marketing:Theory and Practice (Springer 2008).
Currently, Bob is the Timothy W. McGuire Distinguished Service Professor of Marketing and Director of the Center for Marketing Technology and Information at the Tepper School, Carnegie-Mellon University.Previously, he was the Polk Bros. Distinguished Professor of Retailing at the Kellogg School of Management, Northwestern University and the Charles H. Kellstadt Professor of Marketing and Director of the Center for Marketing Information Technology in the Graduate School of Business at the University of Chicago.Bob received a B.A. degree in mathematics from Northwestern University, and M.S. and Ph.D. degrees in Industrial Administration from Carnegie-Mellon University. While at Northwestern and Chicago, he has taught marketing strategy, marketing management, retailing behavior, and statistics.
