Bob's research focuses on the analysis of marketing research, marketing planning, and consumer behavior. His work has covered the health care, food, electronics, and financial services industries. He has published more than 40 articles in leading academic journals and contributed to several books. Bob holds Charles H. Kellstadt Distinguished Professor of Marketing Chair and directs the Center for Cultural Marketing at the Kellogg School of Management, Northwestern University.
Professor Calder serves on committees for the Marketing Science Institute and the Advertising Research Foundation and is past chairman of the policy board of the Journal of Consumer Research. He is a member of the Association for Consumer Research, American Marketing Association, American Psychological Association, and American Sociological Association. He is a frequent speaker at company and association meetings and a consultant to a number of major U.S. businesses, such as AT&T, General Motors, and Coca Cola Foods, as well as not-for-profit organizations. He is a partner in Calder LaTour & Associates, Inc., a marketing research and direct marketing firm. (More Information)
