Axios Partners

In the News

Eric Berggren and James Anderson presented "Advancing Best Practices in Customer Value Management: A Toolset to Measure Customer Value and Persuasively Communicate that Value to Customers” to the Insititute for the Study of Business Markets Markets (ISBM), August 2011. (View Now)

James Anderson and Gregory Carpenter wrote the entry on Value Propositions for the Wiley International Encyclopedia of Marketing. The encyclopedia covers the major developments in marketing that have occurred over the last decade in: knowledge management, globalization, new technologies, services marketing and customization, entrepreneurship and emerging markets, networks and alliances, new organizational forms, and new avenues for business growth.

James Anderson published "Why the Highest Price Isn't the Best Price" in the Winter 2010 issue of MIT/Sloan Management Review.

Eric Berggren's value pricing approach was featured as best practice in What is Working in IVD: Successful Commercialization of New Products and Technologies (Rosen, Shara.  Kalorama. July, 2009).

Eric Berggren presented "Establishing and Defending Price in Challenging Economic Times" to the 2009 Diagnostic Marketing Association annual conference in Chicago.

James Anderson co-authored "Brand Strategy for Business Markets" in the the latest edition of Kellogg on Branding. 

James Anderson published "Seeking Value Drains and Leaks, Not Price Cuts" in the Mar/Apr 2008 issue of Marketing Management.

Eric Berggren presented Axios Partners' Day in the Life of a Customer (DLC) techniques for innovating customer value to the Insititute for the Study of Business Markets (ISBM) on February 26, 2008 in Tampa, Florida.

James Anderson launched his new book, Value Merchants: Demonstrating and Documenting Superior Value in Business Markets.  Read press release.

Axios Partners Inc., James C. Anderson LLC and Orange Orca BV formed strategic alliance to develop The Customer Value Expert Toolset^®, a revolutionary, web-based application to more quickly and efficiently manage customer value for bottom-line growth.  (See Demo)